Marketing budgets are shifting gears. New research from Digiday published today shows marketers are adjusting their social platform budgets with TikTok climbing the popularity ladder, while Instagram and Facebook maintain their reign. The survey revealed that social media is the most widely used marketing channel, with 97% of respondents using…

You may want to start scouting retirement homes for your next influencer marketing campaign, as older TikTok creators are in demand by brands. Take Jenny Krupa for instance, aka J-Dog, a 91-year-old retirement home TikTok star with more than 2 million followers, who gets paid to promote brands. https://www.tiktok.com/@its_j_dog/video/7208762389662125317 🔓 Unlocking a New Market She’s…

If you think managing one Instagram page is a feat, how about managing five different accounts for a single brand? That is the social strategy behind Goodr, a sunglass brand, which has five different pages, each with its own aesthetic, and each targeting a different sport, like running or golfing. …

One of the first things I did when ChatGPT came out was… and you did it too, so shut up… was to ask it who I was. “Who is Tod Maffin?” It got most of it right. Been in the digital marketing space for almost 25 years. Used to be…

New research has exposed a myth: Price placebos aren’t as effective as we thought. There is a longstanding belief that higher prices will lead to a higher perception of the quality of a product. This phenomenon is referred to as the marketing or pricing placebo effect. Previous research indicated that…

Prepare for the advent of generative AI in Google Ads — The company introduced a range of new generative AI advertising products at its Google Marketing Live conference today. 🔍 Generative AI Search Ads Perhaps most notably, Google Search ads will soon automatically adapt to queries using the tech. Last…

From automatic discount codes to new lead gen options, Meta added some welcome updates to Facebook ads this week. 🛒 Promotional Ads First, the company is introducing a new ad format called ‘Promotional Ads,’ which automatically applies advertised discount codes during the checkout process. Plus, if a consumer clicks through to checkout, but…

The Doomsday clock countdown to the cookiepocalypse has officially begun. Google confirmed today that it will remove cookies for 1% of Chrome users early next year as part of an experiment, paving the way for the complete deprecation of third-party cookies in the second half of 2024. …

Google says it will soon start a Gmail purge as it cracks down on inactive accounts. Those who have old Google email accounts that haven’t been accessed in a while are advised to log in every 24 months or risk losing their accounts, as the company has updated its policy. …