Elon Musk’s rebranded Twitter is now discounting ad prices to try to recoup its lost flock of advertisers. Yesterday, The Wall Street Journal reported that the social network “X” is now offering some marketers reduced prices on video ads that run alongside trending topics on its “Explore” tab. …

We’ve all had the phone call — “Hi, it’s your Google ad rep, and I saw some things in your account I think you can improve. We should get on a call and I can help!” You only have to be on one of those calls to realize they’re not…

One of the strange legal questions that always followed around social media was the copyright status of an embed. An embed — an image or video which is displayed on a web page, but the content itself is pulled from another web server. Certainly, if you just copy a photographer’s…

A security expert issued a warning to all WhatsApp users yesterday, revealing a vulnerability that lets anyone deactivate their accounts with a single email — and the worst part is: That email can come from anyone. If a smartphone is lost or stolen, WhatsApp lets users deactivate their accounts to…

Meta may soon turn conspiracy theories into reality. The company has filed for a patent that would do what everyone has believed they’ve been able to do up to now: Listen to users, then target them with ads. 🎯 Turning Eavesdropping into Targeted Ads The tech, called “user identification with voiceprints,” captures a user’s voice to…

When Gen Z hijacks your campaign, don’t fight it — live, laugh, lovin’ it. The viral “Grimace Shake” TikTok trend recently generated massive interest in the limited-edition Birthday Meal at McDonald’s, but the brand exposure wasn’t exactly what the company had in mind: The trend involved users pretending to be…

The second day of Amazon Prime Day is well underway, and many marketers are actively running ads to promote deals. But this year, advertisers are taking extra precautions when it comes to tracking campaign performance. Several Amazon-focused ad agencies told Business Insider that they’re preparing for possible contingencies to avoid…

We recently reported that new research from Adalytics found that video ads placed by Google violate its own standards 80% of the time, accusing the company of misleading advertisers. In response, sources tell Adweek that media buyers are now adjusting their YouTube plans. To recap, Google’s Video Partner program places…

While Twitter keeps losing its flock, Meta’s Threads took flight over the weekend surpassing 100 million users. This even dethroned ChatGPT as the fastest-growing online platform to hit the milestone. It took the AI chatbot two months to pass the mark. It took Threads five days. Mark Zuckerberg confirmed the…