Amazon Advertisers on High Alert During Prime Day
2 min readJul 12, 2023
The second day of Amazon Prime Day is well underway, and many marketers are actively running ads to promote deals. But this year, advertisers are taking extra precautions when it comes to tracking campaign performance.
Several Amazon-focused ad agencies told Business Insider that they’re preparing for possible contingencies to avoid ad spend woes in case the e-commerce giant…