Fallout from Google Video Violations: Buyers Press Pause
2 min readJul 11, 2023
We recently reported that new research from Adalytics found that video ads placed by Google violate its own standards 80% of the time, accusing the company of misleading advertisers. In response, sources tell Adweek that media buyers are now adjusting their YouTube plans.
To recap, Google’s Video Partner program places ads on external sites that are supposed to meet…