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Twitter’s Flock Flees

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While Twitter keeps losing its flock, Meta’s Threads took flight over the weekend surpassing 100 million users.

This even dethroned ChatGPT as the fastest-growing online platform to hit the milestone. It took the AI chatbot two months to pass the mark. It took Threads five days.

Mark Zuckerberg confirmed the achievement this morning, adding that the growth was “mostly organic.”

🐦 The Rise of Alternative Platforms

Twitter’s traffic, on the other hand, is tanking, according to data from Cloudflare, amid signs users are turning to other platforms like Threads, BlueSky, and Mastodon.

Data ranking of the world’s most popular websites shows Twitter has been declining since the start of 2023, shortly after Elon Musk’s takeover. While the decline in Cloudflare’s domain server ranking for Twitter in mid-2023 aligns with Musk’s recent changes to the site, and the launch of Threads.

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Tod Maffin - Today in Digital Marketing
Tod Maffin - Today in Digital Marketing

Written by Tod Maffin - Today in Digital Marketing

A fast-paced daily 10-minute marketing news podcast covering everything you missed in the world of digital marketing, e-commerce, and social media that day.

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